From its traditional pier to tasty fish and chips, a north Norfolk town is the place to go for a quintessentially British trip to the seaside.
The Guardian has rounded up five towns to visit for a "classic seaside holiday", featuring contributions from its travel writers.
One of these locations is Cromer, praised for its clean bathing waters, easy access by rail and "old-fashioned" attractions, including its end-of-the-pier shows.
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Writer Patrick Barkham also recommends food and drink establishments in the town, including "hip hangout" North Sea Coffee and Sundown at The Grove, with tapas served in large tipis.
Mr Barkham said: "My favourite Cromer day is to take the clifftop walk past the working lighthouse to Overstrand and return for fish and chips at Mary Jane’s or No. 1 Cromer, then a beer in the cosy Red Lion."
He suggests The Cliftonville as the place to stay, which has recently been given a makeover.
The other four "unsung beach towns" featured are Weymouth in Dorset, Tynemouth in Tyne and Wear, Oban in Argyll and Bute and New Brighton in Merseyside.