Feva in Cheltenham partners with George Davies for bespoke dress design
Fashion Feva in Cheltenham
Feva in Cheltenham partners with George Davies for bespoke dress design
Cheltenham-based women’s wear boutique, Feva, has partnered with George Davies, fashion entrepreneur and designer for Next, Per Una and George at Asda to introduce a ‘Feva by George Davies’ labelled dress in-store.
The style – a summer knee-length shift dress with appliqu� detailing and delicate beading - is George Davies’ bestselling piece internationally and is now exclusive to Feva, including the boutique’s own label, retailing nowhere else in the UK.
The project stemmed from Feva’s New Season fashion event on February 29 where George Davies gave an informal presentation and showcased the exquisite dress. The design was incredibly popular with Feva customers and so Jan Clift, Feva’s owner, approached George to retail the style in-store.
“Feva optimises qualities that you can only achieve in a boutique environment,” says George, “with a great product, individuality and amazing service. Great retailing is about giving your customers not only satisfaction but about giving them a thrill whenever they wear their fashion purchase. Feva is getting it right and I’m delighted to be working with them.”
Jan Clift, owner of Feva, says, “We’re thrilled to be working with such a talent in the fashion industry. Our customers adored the lovely dress George showcased at our new season event and with this year being Feva’s 10th Birthday, it is the perfect time to do something new and different with the introduction of our own Feva label.”
The dress, retailing at �79 and in sizes 8-16, arrives in-store in mid-April. With limited stock numbers, Feva is advising customers to pre-order by calling the boutique on 01242 222998.
Feva Designs, 20 Regent Street, Cheltenham, GL50 1HE, tel: 01242 222998, www.fevadesigns.com
