Our beauty expert, Lynette Page, wants to share the allure of cream eyeshadow; her beauty must-have

When it comes to achieving a flawless eye look, cream eyeshadow is a game-changer. It's a versatile, user-friendly option that offers a multitude of benefits, making it a staple in any beauty lover's collection.

Whether you're a makeup novice or a seasoned pro, here's why cream eyeshadow deserves a prime spot in your makeup bag:

Effortless application: one of the greatest advantages of cream eyeshadow is its ease of application. Unlike powder eyeshadows that can require multiple brushes and blending, cream eyeshadow can be applied simply with your fingertips. This makes it perfect for quick, on-the-go touch-ups. The creamy texture glides smoothly over your eyelids, providing an even, pigmented finish with minimal effort.

Long-lasting wear: cream eyeshadows are known for their impressive staying power. Many formulas are designed to be long-wearing and crease-resistant, ensuring your eye look stays vibrant and intact from morning to night. This is particularly beneficial for those with oily eyelids, as cream formulas tend to adhere better to the skin compared to powders.

Versatile and buildable: cream eyeshadows are incredibly versatile. They can be worn alone for a soft wash of colour or layered under powder shadows to intensify the pigment and enhance longevity. The buildable nature of cream eyeshadow allows you to control the intensity of your look. Start with a light layer for a subtle daytime look, and add more product for a bold, dramatic evening look.

A multitude of finishes: from matte to shimmer to metallic, cream eyeshadows come in a variety of finishes to suit any occasion. Matte shades are perfect for a sophisticated, understated look, while shimmery and metallic shades add a touch of glamour and are ideal for special events or a night out. The rich, velvety texture of cream eyeshadow also makes it an excellent base for other products, helping to lock in colour and enhance the vibrancy of your entire eye look.

Ideal for all skin types: cream eyeshadows are suitable for all skin types, including mature skin. Their smooth texture does not emphasise fine lines or dry patches, making them a great option for aging lids looking to achieve a youthful, radiant eye look. Additionally, many cream eyeshadows are formulated with hydrating ingredients that provide moisture and nourishment to the delicate skin around the eyes.

To get the most out of your cream eyeshadow, here are a few of my tips:

1. Prime your lids: while many cream eyeshadows have excellent staying power, applying an eyeshadow primer can help prevent creasing and ensure your look lasts even longer.

2. Use your fingers or a synthetic brush: cream eyeshadow can be applied with your fingertips for a natural, blended look. If you prefer using a brush, opt for a synthetic one, as it will better handle the creamy texture.

3. Set with powder: for oily lids only – lightly set your cream eyeshadow with a loose powder or a matching powder eyeshadow. This can help lock the product in place and reduce any potential creasing.

Cream eyeshadow is a versatile, easy-to-use product that can elevate your eye makeup game. Whether you're aiming for a natural look or something more dramatic, cream eyeshadow has got you covered. So go ahead, explore the world of cream eyeshadows, and let your eyes do the talking.

Give it a go with my two top picks

Eyeswipe longwear cream shadow sticks

This glides on like a dream and I use these regularly for brides who need to stay fresh looking into the night. Also contains Caffeine to keep eyes looking lively!

£18, zoevacosmetics.co.uk

3INA 24HR Eyestick

I love the number of shades 3INA have to offer; 21 shades and three different textures designed to suit all skin tones and types. I’m loving this modern take on a real classic product.

£14, uk.3ina.com

Lynette Page is a Tarporley-based professional beauty expert with over 25 years of experience in the skincare and makeup industry. Any questions? Email Lynette at lynettepagemakeup@gmail.com